Visual Identity & Website Design

Canlead is a passionate team that provides management and business support services to non-profit organizations. They step in to fill temporary gaps, manage special projects, and offer strategic planning and training for organizations looking to scale. 

The goal was to reflect Canlead’s passion for helping other organizations. To achieve this, Canlead wanted their visual branding to mirror that same energy, with a focus on showcasing the four core service areas they offer. 

The solution was an abstract graphic of four intertwining “C’s,” symbolizing collaboration and connection while highlighting their four key service areas with four colours. We chose a slightly rounded sans serif, giving the brand a fresh, approachable feel. The new vibrant colour palette energizes the brand and helps Canlead stand out in a competitive space. With a broader range of colours, Canlead also gains greater flexibility in their visuals, while maintaining a cohesive look.